Seasoned Digital Communications and Social Media Strategist
Marketing and Advertising | Toronto, Canada Area, CA
As a digital communications and social media marketing strategist, Eden works with startups, agencies and top-tier companies, helping them cut through the online noise and create programs that are engaging, inspired and different. She believes in the power of online conversations and experiences, and how they can challenge people’s perceptions of brands.
With 25 years of communications experience, including 20 years in digital, Eden has a knack for integrating online campaigns into overall marketing plans in a way that is seamless, smart and strategic. From concept to execution to monitoring and measurement, Eden helps companies develop programs that transform brands, build relationships and grow businesses.
In 2012, Eden added curriculum developer/instructor to her role with the launch a Digital Strategy and Communications Management certificate program at University of Toronto School of Continuing Studies. She has also co-developed a course for Humber public relations BAA program and has been a frequent guest speaker for journalism, business and public relations classes at several Ontario universities.
Eden is an active participant in the Canadian digital community, she volunteered as lead co-organizer of PodCamp Toronto for five years. A sought-after speaker, Eden is frequently invited to join panel discussions and speak at workshops and conferences for a variety of companies and organizations including the Ontario Government, the Canadian Public Relations Society, mesh conference and Social Capital Conference.
Eden is based in Toronto, Canada, and can be found on many places online including Twitter, Facebook, Pinterest and Instagram where she loves sharing photos of her adventures.