Seasoned Digital Communications and Social Media Strategist
Internet | Toronto, Canada Area, CA
I’m an experienced digital communications strategist, influencer advocate and public speaker who is passionate about social media, other forms of digital communication and community building. I've been blogging at Bargainista and other places since 2006 and lead organizer of PodCamp Toronto from fall 2007 to 2012. I have wide-range of hands-on experience managing digital projects on time, within budget and adhering to best practices.
• Social Media Strategy
• Digital Communications
• Content Strategy and Development
• Content Marketing
• Blogger and Influencer Relations
• Creating Online Communities
• Copy Editing and Writing for the Web
• Coaching, Teaching and Training
• Usability and Accessibility
• Web Design
• Electronic Newsletters
• Online Privacy and Safety
• Sponsorships and Partnerships
• Event Management
2012 - Present
Digital Strategy Certificate Curriculum Developer/instructor / University of Toronto, School of Continuing Studies
Instructor and curriculum developer for the Certificate in Digital Strategy & Communications Management.
2010 - Present
Principal / ES Communications
Specializing in digital communication strategy and social media marketing, including: content strategy and development, influencer relations, online community engagement, coaching and training.
2008 - Present
Co-host / Community Divas
Community Divas is a podcast about community building.
2006 - Present
Founder/Publisher / Bargainista.ca
The ever-so-pink but not-for-women-only shopping blog Bargainista... where people who love shopping connect.
Director, Digital Strategy & Community / Percy3D Media
Provides digital strategy, content strategy and oversight for PercyVites, a unique new line of personalized party invitation videos where your child stars alongside their favourite licensed characters.
Co-lead organizer / PodCamp Toronto
Co-lead organizer, PodCamp Toronto "unconference", also served as sponsorship chair and presenter.
Account Director/Digital Strategist / High Road Communications
Digital Communications / Ontario Teachers' Pension Plan (OTPP)
Responsibilities included overseeing all aspects of the corporate website, digital communications and marketing projects.
Project Manager/Producer Interactive (contract) / Corus Entertainment Inc.
I launched Yabber.net (now part of YTV.com), the first Canadian online community for 8-14 year olds.
Project Manager (short-term contract) / HOOPP
Launched the first corporate website for HOOPP (Hospitals of Ontario Pension Plan).
Vice President, Client Services / Collins Communications & Management
Collins Communications & Management specialized in association management and corporate communications.